The Book of Cake
A cookbook with a Lynchian twist
The Book Of Cake
Every Monday The Hallway hosts Cake Club at 4:11pm. Each employee takes turns to bake a cake, and pitch it to the agency - every cake needs to be inspired by the work of film director David Lynch. To celebrate the weird and wonderful cake creations, we designed and printed The Book of Cake as Christmas presents for the Hallway’s clients.
Skills and Involvement
Project managed all aspects of the book, from production, curation, design and print.
Organised weekly art sessions and inspiration meetings to encourage my team to create weird, wild and beautiful art for the book.
A collection of recipes and art, created by the Hallway staff and inspired by Mr Lynch.
EyeJack is an Augmented Reality App and platform that specialises in the curation and distribution of augmented art. Using EyeJack we turned the Book of Cake into an interactive immersive experience.
Scan the QR code with the EyeJack app to see the artwork come to life.
