Google Masterclass

Google Partners

Event Design • Branding • Brand Collateral

Every year, Google’s SMB team invites its agency Partners to learn about the latest developments in SMB martech at an all day summit, and recognises the most prolific among them at the awards night that follows. As Google’s lead creative agency, The Hallway worked with the team to evolve the event’s brand assets and messaging in order to attract and engage attendees. In 2017 we generated the Google Partners Masterclass creative platform for the second consecutive year. We designed distinctive Google Partner bird motif, and created event assets that rolled out at Partners events across Australia, New Zealand, and key markets in Asia.

Skills and Involvement

• Conceptualised, iterated and designed a unique brand identity for the event, building off the previous concept from the 2016 Masterclass.  

• Developed all digital, print and outdoor collateral, as well as designs for the merchandise handed out on the day.