Working closely with Google, The Hallway designed a new brand platform for Think with Google as part of an ongoing storytelling and content strategy. Rethink is designed to encourage audiences to engage with new theories and models, while staying true to Google’s master brand principles. Rethink launched via a podcast hosted by The Project regular, Rachel Corbett.

Skills and Involvement

• Developed a unique brand identity for the Rethink Podcast series, using principles from the master Google brand.

• Designed and storyboarded each animation using pull quotes from guest speakers, and based the illustration off the theme of each weekly discussion.

• Created a new animation from scratch on a weekly basis, in conjunction with the podcast release schedule.