Chatbot Splash Screens

Google AdLingo

Concept Sketching • Illustration • Mobile Interface Design

Google Ads cater for a large spectrum of business owners and marketers, who are at different stages of familiarity and comfort with digital advertising. Therefore, it can be difficult to target and deliver exactly the right message to the right audience at the right time. To simplify this, Google launched AdLingo, an ad format with an inbuilt chatbot, that users can engage with and be directed to the right product information for their particular needs. 

Skills and Involvement

• Designed two concepts for the chatbot splash screen, for AB testing.  

• Sketched and proposed multiple concepts and variations in an agile way, as it was necessary to alter our original execution due to Covid considerations.

• Illustrated and animated final concepts.