ANZ Bonus Points Mall

ANZ

Concepting • Web Design • eDMs • Branding

In 2018 the Hallway saw an opportunity to depart entirely from the ‘Bonus Points’ construct and create a brand that felt fresh, contemporary, accessible, human and simple. We’ve taken cues from cutting edge tech leaders like Amazon and Apple, and start-up fintechs like Raiz, to come up with a name that blows the dust off what is actually a very cool offering and bring it in line with ANZ’s updated brand. Max explores macro photography of textures as an alternative to the ANZ Rewards Program lifestyle imagery. 

Skills and Involvement

• Created conceptual designs for a fresh new look at the ANZ Bonus points digital mailers. 

• Researched premium looks and styles that were integrated into the conceptual designs.